http://publicationlife.com/kick-ass-book-launch-tips-two-authors/ Top ideas from the article: “run giveaways on GoodReads and work with book bloggers to get you reviews, interviews and guest posts online, generally focusing on sites with the most traffic for your genre. ” “Think about your social media platform as a way of making new friends with readers and other writers.” ” … More Kick Ass Book Launch Tips (from Two Authors Who Really Know) | Publication Life
http://www.entrepreneur.com/article/244697 You should create a spreadsheet for the time you spend on marketing tasks, then track the results you get, followers, emails and orders. With orders being the ultimate goal. Do not rule out a area that gives you contacts and no orders as you can never tell who referred you.
http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/ I just found this and like some of his ideas, I would add a podcast of reading one of your free books, or others authors , but ask them and even interview them.